Bachelor of Arts in Journalism and Mass Communication (BAJMC) is a 3 year degree program that has gained popularity in recent year. BAJMC from Usha Martin University not only allows the students to learn about film making but also gives them greater opportunity in mass communication and journalism with hands on experience in visual communication and print media. These course involve theoretical as well as on the field training like videography , film making and under taking projects to handle the tools and camera and learning of techniques used in journalism and mass communication. To pursue this course the student should have completed 10+2 in senior secondary education.
Key Components of BA in Journalism & Mass Communication
- Core Subjects: Journalism is mass media communication that includes core subject learning in the field of editing, copywriting, proofreading, assimilation of more than one information or news etc. This course also allows you to learn about journalism ethics and media practices. In this present era of digital technology where digital marketing is the key to success not only can affect your quality of journalism but also has the power to promote any information that is circulated by media and journalism plays a vital role in it. Therefore BAJMC focuses on digital content creation and aid media technologies.
- Practical Training: No course is complete without practical training. Hence, BAJMC is also learnt through practical training and right handling of the journalism tools and machinery. During the training period students are taught how to comprehend and write a single piece of information with analysis. Training in television and radio journalism, including news reading, anchoring, and production. Photography and Videography are also the basis of photojournalism, video production, and editing. Public Relations and Advertising: Principles of PR, corporate communication, and advertising strategies.
- Electives and Specializations: There are many specialization and electives in Bachelor of Arts in Journalism and Mass Communications like digital marketing ,film studies ,environmental journalism, political journalism, food and travel journalism , sports journalism, fashion journalism to name a few. Internships opportunities are also there with media houses, news agencies, PR firms, and advertising agencies etc.
- Research and Analysis: Methodologies for researching media trends, audience analysis, and media effects.
- Critical Thinking: Analytical skills to critically assess media content and its impact on society.
Top 7 Career Opportunities after BA in Journalism and Mass Communication:
Career opportunities after Graduates with a BA in Journalism and Mass Communication can pursue various career paths, including:
- Journalist: Working in newspapers, magazines, online media, radio, or television.
- Content Creator: Producing content for digital platforms, blogs, and social media.
- Public Relations Specialist: Managing communication strategies for organizations.
- Advertising Executive: Developing and executing advertising campaigns.
- Broadcast Producer: Producing and managing television or radio programs.
- Photojournalist: Capturing and editing images for news and media outlets.
- Corporate Communicator: Handling internal and external communication for companies.
6 Key Skills You’ll Develop in a Film Making & Mass Communication Course:
- Writing and Editing: Strong writing and editing skills for various media formats.
- Technical Proficiency: Competence in using media production tools and software.
- Communication Skills: Effective verbal and written communication skills.
- Critical Thinking: Ability to analyze and critique media content.
- Research Skills: Proficiency in conducting media research and audience analysis.
- Creativity: Developing innovative ideas for media content and campaigns.
Film Making and Mass Communication requires a blend of creative, technical, and interpersonal skills. And all these features are contained in course program of Usha Martin University. Eventually , Usha Martin University has ranked top University in Ranchi that offers top class BJMC Course in Ranchi.
- Storytelling and Creativity
Importance: Central to both film making and mass communication is the ability to tell compelling stories. This involves developing original ideas, crafting engaging narratives, and understanding the emotional arc of a story.
Application: For filmmakers, this means writing scripts, directing scenes, and guiding actors to convey the story effectively. In mass communication, it involves creating engaging content, whether it’s for news, advertisements, or social media.
- Technical Proficiency
Importance: Mastery of the technical aspects of production is crucial. This includes knowledge of cameras, lighting, sound recording, and editing software.
Application: Filmmakers need to operate and understand various equipment and software to bring their vision to life. Similarly, mass communication professionals must be adept at using tools for video production, graphic design, and multimedia content creation.
- Communication and Collaboration
Film making and mass communication are collaborative fields that have always attracted large number of students in making a film. In this course students learn how interactively they can communicate to mass and can leave an effective impact on the society with the help of film and television. They also learn how effectively they can communicate with directors, producers, actors, and crew to bring out the creativity of a film scene or a documentary.
- Analytical and Research Skills
While making a film or mass communication it is absolutely necessary to establish a sense of contact to target the audience for that the maker /student needs to informed and learn from various information sources like industry trends .The impactful content is the key to film making and that is possible only through research and analysis. Filmmakers use research to ensure accuracy and authenticity in their work, while mass communication professionals analyze audience data, market trends, and media consumption patterns to tailor their content effectively.
- Adaptability and Problem-Solving
The dynamic nature of film making and mass communication requires professionals to be adaptable and resourceful in the face of challenges. Filmmakers often encounter unexpected issues on set, such as technical difficulties or changes in weather, and must quickly devise solutions. Mass communication professionals need to adapt to rapidly changing media landscapes, including new platforms and technologies, and resolve issues such as tight deadlines or crisis situations.
A Bachelor of Arts in Journalism and Mass Communication course admission 2024 also enables you to learn film making & mass communication which is professional course with dynamic and diverse careers in the media and communication industry. Through a blend of theoretical knowledge and practical training, students gain the essential skills needed to thrive in this fast-paced field. Mastering these key skills—storytelling and creativity, technical proficiency, communication and collaboration, analytical and research skills, and adaptability and problem-solving—will equip individuals for success in the diverse and dynamic fields of film making and mass communication.
Usha Martin University, Jharkhand 